Your Tribe got Served!
Seth Godin wrote an excellent post about the future (or more hopefully, the present) of Brand Management. His idea takes the power of the company and recasts it’s purpose as a servant to the community or tribe; the tribe that was formed when members gave the company permission to create it.
From the article…
“It […]
Alex Telthorst lives, works and plays in Buena Vista,
Colorado. He likes thinking about the
future of technology, progressive community growth, short kayaks, and
electronic music among many many other
things. His friends get it right when
they call him the random pile of facts.